Elevating Alexa’s Most-Used Screen
Redesigning Now Playing into a premium, scalable experience for the future of Alexa.
The Problem
Overloaded, Not Elegant: the Now Playing Screen needed a reset
Alexa’s “Now Playing” screen had become cluttered as new features were added over time. With the new Alexa+ subscription and business priorities shifting into premium, large-screen devices, we needed a design that looked refined, felt immersive, and could flexibly scale with future features.
“There’s a lot crammed into this screen. I almost always use voice, so I prefer to keep the screen cleaner and focused more on playback, especially on the big screens. ”
p2, remote interviews/testing
The solution
A premium experience: Focused, Immersive, and Scalable
I led the redesign around three pillars — Focused, Immersive, Scalable — supported by three formative research studies. The new system emphasizes visual clarity, elevates customers’ space, and uses modular patterns for future expansion. It aligns with Alexa’s flagship vision while delivering a more atmospheric, intuitive interface.
Impact
Validated, Adopted, Elevated
The new design earned leadership buy-in through live demos and validated results in customer testing. The scalable system now supports multiple new features without clutter, reinforcing Alexa’s position as both useful and beautiful.
