Role & Scope
Lead Product Designer
Leveraging a React migration, I spearheaded the redesign of one of Alexa’s most frequently used screens. I led three research studies to guide design decisions. I partnered with Product and engineering to add eight new features to the roadmap and define the launch experience. I coached a junior designer through delivery. The redesign improved scalability, polish, and usability.
key Contributions
Led 3 Research studies
UX Design
Visual Design
Problem
Alexa, you're doing too much
Alexa’s “Now Playing” screen had become cluttered as new features were added over time. With the new Alexa+ subscription and business priorities shifting into premium, large-screen devices, we needed a design that looked refined, felt immersive, and could flexibly scale with future features.
"I pretty much expect my Echo Shows to look like a clunky car UI."
Long-time Alexa Customer
Solution
Premium = Adaptive + Scalable
Leadership wanted to essentially “make it pop,” so I grounded our goals in customer problems and created a framework to ensure we could measure outcomes. Based on research, a premium experience needed to enhance a customer’s space, adapt to their distance and use case, and scale to seamlessly accommodate all content types and future features.
Impact
Validated, adopted, elevated
The new design earned leadership buy-in through live demos and validated results in customer testing. The scalable system now supports multiple new features without clutter, reinforcing Alexa’s position as both useful and beautiful.
