Role & Scope
Lead Product Designer
Influenced early strategy and owned scaling the experience and design system across platforms. Partnered with our design director and a junior designer to prototype, test, and deliver launch experience.
Contributions
UX Design
Visual Design
Design System contributions
Problem
Confusing live game rights
New live game rights came with complex restrictions across devices and markets. The existing product made that the fan's problem, sending them to individual game detail pages with a lot going on.
“I have no idea why sometimes I can stream on my TV, but others I can only watch on my phone.”
User Testing Participant
Solution
The Playlist
A live-game playlist that makes entitlement obvious. The playlist is always on, accommodates year-round content, and let’s you seamlessly view all the action each week.
Glanceable cards for every stage of game day
Ensured engagement lasted all week, boosting WAU by 651%.
Pre Game
Live Game
Post Game
Bottom sheet clarified complex entitlement options
Overflow preserves scannability of playlist, critical for engagement preserving watch minutes.
System for additional content types
Live network and on-demand shows maintain engagement throughout the year.
Maximizing reach when rights expand
Reusable components for scale
New components added to Facemask, the NFL’s design system, to unify the experience across platforms.
