Role & Scope
Lead Product Designer
I led conversational search design for Alexa Audio across mobile, web, smart speakers, and TV, partnering with a voice designer to shape the early interaction model. The work bridged natural language, touch, and existing interfaces, defining how Alexa would surface results, follow up, and recover from misunderstandings at the start of the generative AI era.
Contributions
Conversational UX
Generative AI patterns
Design System contributions
Problem
Alexa had a midlife crisis
Customers had to use precise voice commands to find audio content, with minimal visual feedback. LLMs like ChatGPT changed expectations: people wanted natural conversation.
“It’s really good when I know exactly what I want and what to say, but when I don’t, it’s terrible."
Research participant, music & podcast study
Solution
Use natural language to discover your next favorite listen
A visual layer that pairs with voice, surfacing results, follow-ups, and context as the conversation unfolds.
An interface that's there when you need it…
Conversational queries surface rich visual results. Drove a 20% engagement lift.
…and fades into the background when you don’t
Direct playback when you know what you want. Protected listening minutes.
Scalable card system across all content types
Built flexible components that adapt to different content needs. Scalable design saved 60 dev weeks and improved browse.
From noise to value: a framework for effective related content
Related results framework minimized cognitive load. Contributed to a 67% engagement increase for recommendations users.
Before: Limited Discovery
Search responses surfaced only the primary item, limiting exploration and discovery.
Misapplied: Too much noise
Partner team overloaded responses with tangential, low-value items, reducing trust.
Smart suggestions that extend the conversation
Customers didn't know what to ask the new Alexa. Suggestion pills surfaced relevant follow-ups.
Unified experience across mobile, TV, and web
Adapted for each platform's strengths while maintaining consistency.
